Washington Think Tank with W.: Should metal bands still make music videos?

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Take yourself on a mental trip with me. What was the last metal video that you actually sought out and watched? When was the last time you actively sat and watched a bunch of music videos? No, our buddy 365 Days of Horror’s video breakdowns don’t count. No, Katy Perry’s or Nicki Minaj’s videos on mute don’t count either, you philistines. When was the last time you didn’t click play on a music video and open another tab because you only wanted to hear the music? Toilet amigos, 365 and I are wondering if music videos are even relevant anymore.

Today’s Question: Should metal bands still make music videos?

I’ve been pondering what the last metal music video I actually watched because I genuinely wanted to see it was, and I’m pretty sure it was “I Am Colossus” by Meshuggah. Since then, I’ve largely ignored the visual aspect of music videos. Why is that? I doubt I’m the only one who has largely moved on from videos. Hell, MTV stopped playing them eons ago, and most bands today are content to just release stupid lyric videos. In my opinion, music videos themselves have mostly become irrelevant, and the only time any video seems to make a splash nowadays is if it is a major production (Exhibit A), has interesting cinematography or presentation (Exhibit B), or is just downright nasty (I’ve linked to Cattle Decapitation‘s video for “Forced Gender Reassignment”, so watch at your own risk).


Exhibit A – Amon Amarth – “Father of the Wolf”


Exhibit B – The Body/Haxan Cloak – “To Carry the Seeds of Death Within Me”


In a way though, it makes sense. Music streaming is easier now than it ever has been with Spotify, iTunes, Soundcloud, Pandora, bandcamp, Beats Music, Grooveshark, last.fm, and more competing for consumers’ attention. For many people, music is a background task relegated to the periphery, making spending valuable effort and energy on streaming services more viable than watching videos. Plus, many metal bands simply lack the huge budgets of major studio-backed pop stars that still produce extravagant videos. Making  lyric videos is a cheap and effective way to embed new songs through a free service (youtube) without requiring viewers to actually watch the video. Additionally, this all may just point to a change in the paradigm of music delivery that coincided with the digital era. Before the streaming services and limewire, you had to stay up late to watch metal videos on Headbanger’s Ball or listen to certain broadcasts that might play metal at certain hours on the radio. Now, though, we can instantly access almost the entirety of recorded music within just a few keystrokes. People consume music in greater volume and in different ways than ever before. Therefore, it is my opinion that streaming services have essentially rendered music videos inert.

However, I don’t think music videos are completely irrelevant. I think there is still room for artistic expression within videos if that expression is creative and adds a unique element missing from the music itself or lends an even greater understanding of the artistic direction of the creator. Additionally, I think live concert footage can still thrive in video form. As metalheads, we all admire the live prowess of our favorite touring bands, and some bands even alter songs in a live setting in ways that can’t be captured on album. Therefore, in some circumstances, I think music videos can still be used effectively, although they’re mostly relegated to niche situations.

What do you think? Are music videos still relevant? Should metal bands keep making them? Sound off in the comments below.

Special thanks to 365 Days of Horror for coming up with this idea!

P.S. Do you have an idea for Think Tank? Send it to toiletovhell@gmail.com! I’d love to collaborate.

Don’t know what the Washington Think Tank is? This is a weekly column where your former President poses a pressing question and allows the top minds at the Toilet ov Hell to investigate his query.

(Photo VIA)

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  • Tyree Wears Trailer Pants

    I know KSOFM’s answer to this question.

    • FUCK EVERYTHING?

      GL

      • Tyree Wears Trailer Pants

        Something to that extent

        • King Shit of Fuck Mountain

          Indeed.

      • King Shit of Fuck Mountain

        Damn right.

        • Herr Schmitty

          So when can I expect the next Mysophilia video to drop? I can find you some bunnies to cuddle with to reinforce your artistic vision!

  • For every cool video, there’s probably about 10 that just exist. Nothing really happens and they’re not particularly memorable unless it’s for the wrong reasons.

    Personally, I think the money spent on big budget videos can be spent in better ways. Heck, even the money spent on videos where it’s just a few people playing in a room can be used in better ways.

    • Herr Schmitty

      Facts: You’re using them right!

  • To me, you answered yourself with this quote: “I think there is still room for artistic expression within videos if that expression is creative and adds a unique element missing from the music itself or lends an even greater understanding of the artistic direction of the creator”. But only for this perspective, because there a lot of money involved on a video that can be spent for better merch or live setting, for example.

    In my experience, I love live more than the music videos itself, but if the video impacts and make something that makes you remember the band image/music they’re doing it right.. Last Iron Reagan videos were a fine example of my point of view. Never listened to them and was recommended by a webzine for the Eyeball Gore video, and I like both songs.

    Just like this metal video: https://www.youtube.com/watch?v=HMUDVMiITOU

  • Elite Träilerpäntsphile
    • VV. VVears Trailer Pant$

      ooohhh, This is actually probably the last one I watched.

      • Edward

        W you son of a gun I didn’t even know The Body & The Haxan Cloak made a music video!

  • In this day and age, I actually prefer to not watch the music video. I feel as if the video distracts from the audio and I often make judgements about the music because of it. It is kinda of like reading a book and then seeing the movie. Having a untainted view of the music without seeing it visually played is what I have been striving for of late.

    The except to this is Planceta: I Aint No Horse. This video totally makes the song better x1000 http://www.youtube.com/watch?v=JY9XdJrdlJo

    GL

    • Renan Ribeiro

      There was an all-female thrash metal band formed in Brazil called Placenta. /irrelevant facts

  • Tyree Wears Trailer Pants

    Just keep em super duper gay and proud.

    https://www.youtube.com/watch?v=bRdo7WXTVoM

  • Nordling No Trailerpants Karhu

    I don’t think vids are irrelevant, but no one wants to watch a band playing in an abandoned warehouse. That was never enough. The illusion of this being enough was born because of the considerably harder accessibility compared to nowadays.

    Big budget is not needed for making good videos, but you’ve got to sit down and make an actual script. Vids with girls dancing on poles and such will get you views, but will not satisfy on the long run. I have made with my friends a few amateur movies – with zero budget and even though they may not be good, they sure as hell are a proof of what one can achieve without money. It doesn’t need to be complicated, something to enhance the feeling of the music or going along the lyrics will go just fine. Although I prefer listening to the song first on it’s own, so that the video will have no effect on my opinion.

    Videos of actual gigs can also work well because of the performance a band puts out live.
    (wow, lot of talk – hardly anything said)

    • Nordling No Trailerpants Karhu

      Also videos can be another artistic output for a band. They can pour some of their creativity and ideas into them and solidify their image through them.

      • Creativity list:
        1.) Fire
        2.) Water
        3.) Warehouse
        4.) Beach
        5.) Mountains
        6.) Shoulder pads
        7.) Wilson Phillips

        GL

        http://www.youtube.com/watch?v=uIbXvaE39wM

        • Nordling No Trailerpants Karhu

          Or they can be a waste of your precious time.

          Anybody else having a lot of trouble to view the Toilet?

          • VV. VVears Trailer Pant$

            Should be fixed now.

          • Nordling No Trailerpants Karhu

            Yep, working again

        • King Shit of Fuck Mountain

          Nailed it.

        • It’s odd how many things this Wilson Phillips video has in common with Black Metal videos.

          Edit: Proof of the illuminati right there, if there ever was any.

        • Tyree Wears Trailer Pants

          Wilson Phillips seems to be a recurring thing here in the Toilet.

    • VV. VVears Trailer Pant$

      You make some good points here.

    • Rizzle01

      but I like strippers on poles…

  • JWG

    I don’t think I’d want to live in a world where Red Fang didn’t make videos.

    • It’s like they’re the only band allowed to make good videos.

    • With that said, the only music videos that tend to stick for me are funny ones. And don’t even get me started on lyric videos.

      • Stockhausen

        *gets you started on lyrics videos*

          • Herr Schmitty

            I won’t be satisfied until I see you put that through a poser’s neck.

          • let us pour one out for @dario_argento:disqus… who has seemingly left the toilet

          • Tyree Wears Trailer Pants

            Yeah, what happened to that big goof ball?

          • Nordling No Trailerpants Karhu

            Left for the lack of nudity in the comments, if I have understood him correctly. some problems bringing such content to the toilet dwellers.

          • VV. VVears Trailer Pant$

            I’m honestly okay with there being no nudity in the comments. I like being able to browse the site at work.

          • SAME.

          • Nordling No Trailerpants Karhu

          • Simon PhoenixKing

            It was mainly that and the fact that he thought that Joe and Masterlord abused their authority by banning Janitor Jim from the site. A shame, but it is what it is.

          • I guess I missed all that, but have seen that dude over there. Does anyone care to expound, for my sake?

          • i think the straw that broke Joe Camel’s back was when he made a comment akin to, “every time i hear that song it reminds me of a bad break up i went through. and i weep and weep and weep every time.” oh yeah, and he was incapable of having a conversation without mentioning YES and/or ELP.

          • Weeping isn’t condoned on my ship, either.

          • more beer

            It’s not acceptable especially over a woman!

          • To be fair, that was all me, not MSD. I’ve been considering lifting the ban.

          • KJM

            Give him “the talk” and then lift the ban. He’s a good egg, he just needs to know the boundaries.

          • Max

            I honestly think it was more that he found TovH to be focusing on bands in the newer genres, which he’s not interested in. I mean, he can talk with insight for hours about bands from the ’70s and ’80s because that’s what he knows.

          • Nordling No Trailerpants Karhu

            That could very well have contributed. He doesn’t seem to feel at home on much on the bands covered in the Toilet.

          • Max

            Which is a shame. You get to a certain age where you just aren’t as interested in checking out new bands anymore, whereas the bands you grew up with are the ones you have more to say about than ever because their music has stayed with you to ponder your whole life. I’m at that age myself, but Conan is more so.

            I secretly get pretty pissed off with all the people who dump on him over at MetalSucks. He’s a nice guy – he’ll always reply when you engage him, he’ll always make sure not to offend if he didn’t intend (which he doesn’t), he doesn’t abuse female commenters; and I’ve always really liked the flow of his writing when he’s on a topic he knows, like slasher films.

          • Nordling No Trailerpants Karhu

            I’m pretty fond of the man me’self I must admit. Stands by his words and knows what he speaks of.
            It sucks to think that one day interest in new music would just stop.

          • Max

            It doesn’t have to; you just have to make a conscious effort to stay interested – similar to doing your exercises once a week.

            My method is to simply make sure I’m wearing my headphones at least a couple of times a week when I’m on my laptop. That way there’s nothing to stop me clicking on SOMETHING and listening to it when it’s been written about in a compelling way.

          • Nordling No Trailerpants Karhu

            Well I find it hard to believe I would lose interest and that’s why the thought of it is so painful.

          • Max

            You might not lose interest! Don’t sweat it.

            I must say, I’ve only really dived back into discovering new bands in the last year or so, which is when I started visiting Metal Sucks. Actually, that site isn’t necessarily conducive to discovering new music; because although they do cover it, they also post a lot of silly articles about the antics of established older artists (“Danzig cleans his front yard” etc.) which very easily distract older guys like Conan or myself who can spend the rest of the day blathering about our favourite Danzig album or whatever. You will notice that the news items about newer, non-scenecore bands tend to have much shorter comment sections than all the “metal-Entertainment Tonight” stuff over there.

            Whereas a site like this, which pretty much excludes editorial on anything other than new music, kinda forces you to engage with it, which is a good thing.

            Anyway, back on topic: What you’ll probably find as you age is not that you’re less interested in new music, but that you do get a lot harder to impress. There is certainly an element of “heard it all before”; especially since, in metal, I do feel that the overall rate of progression has slowed down from what it used to be. But it’s not the end of the world.

          • VV. VVears Trailer Pant$

            Conan definitely knew his slasher films. I actually think he popped in again today.

          • Kim Jong Un’s Big Beef Burrito
        • *wakes up hungover one day before deadline*
          *420blazeit.jpg*
          *clumsily crawls to the computer*
          *opens after effects and word document with lyrics*
          *creates new composition*
          *puts music track*
          *syncs lyrics with music*
          *makes 5 basic motion graphic thingies*
          *copy pastes them throughout the video*
          *puts publicitystuff_1.png and publicitystuff_2.png on middle and end of video*
          *add to render queue*
          *watches one episode of silicon valley*
          *copies to HDD*
          *Makes 5k*

          • VV. VVears Trailer Pant$

            I think lyrics videos don’t work for a lot of reasons, but one of them is that metal lyrics are often stupid.

          • Example: Attila (2013)

            “Break shit
            Fuck the law
            Fuck this shit
            Punch that bitch
            Break shit
            Fuck the law
            Fuck it ”

            FTW!!!!!!

            GL

          • I haven’t found the courage to watch or hear an entire Attila video. You’re remarkable.

          • I just googled it. lol. I have never seen one of their videos either!

            GL

          • Ignorance is a bliss, my hair spray amigo! better stay that way

          • reasons:
            1. Momentum: Brevity is the soul of wit. Momentum makes even a dumb pun hilarious at the right time. The proper way to display text in video is allowing the text to stay enough for it to be read slowly on a monotone voice twice. It’s not that the lyrics may or not be stupid, it’s that all momentum is killed.
            2. Dynamics: You can’t really do stuff on the video, because the lyrics must take center stage and everything else would get on the way.
            3. Repetition: There’s so many things you can do before you saturate your video, and there are a lot of things that need to appear in a 4 minute video that’s basically visual aid and nothing more. Whatever you do it get’s dull by the second chorus.

            I could go on and on, maybe I should go back to making articles

          • VV. VVears Trailer Pant$

            I would definitely read a screed against lyric videos.

          • i miss your articles, guy.

          • Definitely a bad idea especially if the lyrics are poo.

          • I worked as a paid intern for an international company who hired some local rinkydink video company to produce their shit. I made them better motion graphics and promotional videos making $8 an hour than the guy they paid around $50 an hour to do the original ones. I know them feels.

          • Rho Stone at work computer

            (forgot password again) What I’ve learned is that to be successful doing this is that you have to learn to be mediocre but pretend you’re the shit. I can make a video in 5 hours, but still I have to make it look like it took a week or people will see you as a video pooping machine. Skill equals less time irl, but these people see making videos like writing documents, and believe “it took longer, therefore he worked harder”

          • Rizzle01

            Thank you for the step by step. I know Pro-tools and Fl Studio, visual programs are an enigma to me.

      • Xan

        BUT THE LYRICS ARE BEING SHAKEN SIDE TO SIDE TO SHOW YOU THE MUSIC IZ POWURFOOLE!

        • Tyree Wears Trailer Pants

          This video is amazing.

          • thanks Tyree! i hope more people decide to press play on it. BTW, what are you up to this weekend? i’m probably gonna get drunk as fvck. maybe we’ll run into each other in RHRC?

          • Tyree Wears Trailer Pants

            Yup, I have cvnting family coming up this weekend so alcohol will be consumed.

    • Mr.CustodialArts

      You’ll like this one then…WAIT FOR IT.
      https://www.youtube.com/watch?v=lhiBDQF_0HM

  • Mr. Bojangles
  • Death

    I’ve never liked music videos (unless they’re kvlt and filmed in nordic woods), but if they want to do them, let them do them.

    • Nordling No Trailerpants Karhu

      Black S(a)tans?

  • Some music videos like the ones red fang make are great, but I think if a band is content to just release live footage and call it a “music video” they should spend their time doing something else.

    • Elite Träilerpäntsphile

      To be fair, they at least save a lot of money that would have been spent on a (most likely) shitty video.

  • Having dope music vids is gonna become kvlt. There’s always been a couple bands/artists which used videos as part of their medium. I guess electronica could be an example where video seems a natural bridge. Lets not forget what would hip-hop or rap be without videos with butts and drugs. GJ VV

    edit: a video that I think does its song justice:
    http://youtu.be/85c-P9hbmBg

    • Pantliacci is Tr/iler

      A: Lolbuttz

    • Huh, I’ve never heard of this band, but I’m really liking it.

      • HAH. Actually they’re brilliant. The older stuff is #blackgazey. Another tidbit: saw them with deafheaven a year or two ago and Niege was brilliant. So was deafheaven. Sry.

        • Les Discrets, one of the best exports of France <3 Fursy is a terrific artist.

          • Super agree. Add in Celeste.

          • Gojira and Alcest too, imho

          • All points backed.

          • VV. VVears Trailer Pant$

            There’s been some talk of wanting to do a longer exploration of the French metal scene.

          • A lot of good stuff comes out of France. And yeah, a lot of it is -post or -blackened. Some good crust stuff, too.

          • There’s a french toilette user here? It will be awesome to have his opinion in those articles.. That way we know more about the mainstream/underground music there

          • VV. VVears Trailer Pant$

            Unfortunately, I don’t think we have any French readers?

          • Guacamole Jim

            Sacrebleu!!

          • Tyree Wears Trailer Pants

            Eh?

          • Nordling No Trailerpants Karhu

            Mordioux!

          • Guacamole Jim

            Scheißkopf!

          • Nordling No Trailerpants Karhu

            Schweinhund!

          • Guacamole Jim

            ¡Puta madre!

          • Nordling No Trailerpants Karhu

            Pajero!

          • Jajajaja! That’s the Spain phrase. In Venezuela is: ¡Coño de la madre! You can say that when your toe get hits by the border of a table.

          • Guacamole Jim

            Haha I’m going to use this one!

          • pinche, wey

          • schadenfreude

          • Nordling No Trailerpants Karhu

            the best kind of joy

          • When I got time I would love to do articles about venezuelan music (folk/rock/metal/jazz)..

          • Guacamole Jim

            I would read those.

          • Thank you! This week I was listening to bands of the country that I never heared before, even those I never liked lol… I can bring 2 or 3 examples for each post for you to know about the music in Venezuela.. It’s pretty diverse 🙂

          • I recall our corgi friend at MS was French. I don’t think he ever came to hang out with us though.

          • Max

            What happened to the data from that questionnaire we all did? (Though I don’t recall it asking anything about country of origin; perhaps it did?)

          • VV. VVears Trailer Pant$

            I think Joe mentioned it once. Turns out we’re all dudes and that the biggest hotspot is in Minnesota.

          • Max

            I’ve lately been pondering the “all dudes”, which I suspected.

            Almost any other Disqus-enabled metal website one visits, the minority of female posters can expect the occasional (or frequent) bout of IMN abuse and misogyny.

            Here, we keep it civil, with stangry manosphere stuff to a very low minimum, and yet no females hang out here! This, despite some of them having been explicitly invited from other places.

            It’s a paradox.

          • VV. VVears Trailer Pant$

            SheWolf is around, but she’s pretty much the only consistent commenter. I think there are a few other ladies who read the blog, but they rarely comment. I’m not sure why it is either.

          • Simon PhoenixKing

            This is a great idea. Most people know Gojira, and MAYBE DsO, and that’s it. But France has an incredible metal scene, especially for black metal. In the early 90s they had a collection of excellent death/thrash bands that I’m definitely going to write about in an upcoming Thrashold article. Though I’m trying to decide whether to cover the whole of that scene or just my favorite band from that scene.

          • I need to hear Celeste, then 🙂 thank you, mr. seawolf.

          • I believe their albums are all available for free from the website

            edit: here you go, bud.
            http://denovali.com/mp3shop/Free-Downloads:::2.html

          • thank you very much, pal!

    • VV. VVears Trailer Pant$

      I liked Tool’s old videos.

      • KJM

        Yep, either do something like that(if you can) or just do straight-up live footage.

    • electric six has great videos! (not metal tho)

  • King Shit of Fuck Mountain

    NO. I’ve been railing against videos for years. It’s a waste. Just give me the song, artwork, etc. and fukk off.

    • Elite Träilerpäntsphile

      But then who will occupy the empty warehouses?

      • Mr.CustodialArts

        Dude…the video for “ONE” CHANGED MY LIFE.

        • Elite Träilerpäntsphile

          Yeah, I loved the part where they were, like, angry in the warehouse, and then they were kinda serious, and then they were ANGRY again it’s so good

          • Pantliacci is Tr/iler

            St. Anger.

        • he’s talking about the Creed song, folks

        • I 2nd this, that’s what got me into this mess in the 1st place.

      • Stockhausen

        This question needs to be answered for me.

      • Pantliacci is Tr/iler

        I was just having a conversation with a coworker yesterday about the formula for ’80s metal videos. There always had to be an abandoned warehouse with vague mechanical/machinery props. The odd venting steam pipes positioned with no rhyme or reason. Chains. Fire. Writhing scantily clad women.

        • Elite Träilerpäntsphile

          And fog/clouds of leftover cocaine just EVERYWHERE.

        • Tyree Wears Trailer Pants
        • Max

          You’re not wrong about the specifics you’ve listed. But actually, the abandoned warehouse setting is very common to pretty much all genres of rock doing videography on the cheap. The forest comes a distant second.

          • Pantliacci is Tr/iler

            True. The Wild Boys video by Duran Duran comes to mind. That had a lot of those elements I listed.

      • Count_Breznak

        Film students.

      • more beer

        Legal weed grows!

    • Howard Dean

      I have to agree. Time has passed the video by. They’re almost never funny or clever. They always seem to be trying too hard. And with underground music, there is generally no budget, so the physical quality itself is lacking. I’d rather a band just saved the time and money and put it towards their next album/EP/tour.

      • VV. VVears Trailer Pant$

        I think I’m generally in agreement with y’all here.

    • Herr Schmitty

      Bingo. With the deflation of the music industry and the reduced profits for musicians themselves, why the fuck bands and labels would want to waste even $100 filming a shitty fucking video is completely beyond me.

  • Brock Samson
    • VV. VVears Trailer Pant$

      This was also a good video. Well played, killing machine.

  • As someone who makes videos for a living (and has been very busy doing it to write about music videos, we will have more AV adventures when I have the time), I think bands should only make videos if they really want to and they have something to show, not because it’s part of century media’s publicity package. Not every band is a Red Fang. Filmmaking is a form of art that has been abducted by the industry the same way music is. You don’t see Christopher Nolan in a dad rock band in order to promote his latest film. Why should you have to see a band making like they can act and stuff when they really don’t want to?

    • “You don’t see Christopher Nolan in a dad rock band in order to promote his latest film.” No, but now I really want to.

      • Make it happen Christian Molenaar.

        • Edward

          Molenaar has been lost to the Void.

          • Tyree Wears Trailer Pants

            Good for him.

          • Edward

            We should all be so lucky to be consumed by nothingness.

          • If you look back at my grade school yearbook, under “What do you want to be when you grow up?” I put “Consumed by the void, you cvnt.”

    • VV. VVears Trailer Pant$

      I was hoping you’d respond!

    • i would like to read your perspective as a film maker on this issue in an article 🙂

  • Guacamole Jim

    Are music videos still relevant? The answer can’t be a simple “yes” or “no”. It’s odd that the internet age actually has made us less interested in the visual addition to music. We put on the video, then open four other tabs and cruise around. It’s the background noise to our internet surfing; the soundtrack to things that actually engage us. It’s not like music being part of the background of peoples’ lives is a new thing, and when we still want to actively engage, I think having a video coupled with the music makes for a more enjoyable experience. It’s not necessary, and sometimes, as a listener, I want to actively engage with the music alone, but I do really enjoy a good video. Maybe an answer to give to your query would be to say that music videos aren’t as popular as they once were, but are still relevant in the public eye.

    On a related note, Rammestein produces the best music videos ever, in my humble, lime-infused opinion: http://www.youtube.com/watch?v=f4K6ZxDwi34

    • agree

    • Herr Schmitty

      I am pretty partial to Rammstein vids, I generally like their vids more than I like their music, this is a good call.

    • VV. VVears Trailer Pant$

      I love the video for Haifisch. I think the reason that Rammstein vids work is because there is already a strong level of theatricality and presentation to their entire artistic direction.

      • Guacamole Jim

        Oh man, yes! Have you ever seen them live? One of the best live shows I’ve ever seen. Right up there with Roger Waters for visuals and stage show, though thematically quite different. A lot more penises and fake semen.

        • VV. VVears Trailer Pant$

          I have not. I was going to go with my buddy the last time they were in the states, but I ended up getting a chance to travel overseas instead.

  • Beunhaas

    If you’ve got a good idea, sure, make a music video. I like to have some visual aid to the music sometimes. Music vids also help with displaying the character of a band. Take Carcass for example. You’re probably aware of their imagery, Surgical Tools, Medical journals, that stuff. Now take their most recent video. https://www.youtube.com/watch?v=5KKYJD09qCk
    Not a particularly well made video, but it highlights the bands imagery and character. Along with lyrics and artwork, music videos are a great way to show your bands imagery. It makes the band stick in your head more.

    Now, here are some music video’s I dig
    https://www.youtube.com/watch?v=JYdJZgkJ9SI
    https://www.youtube.com/watch?v=szOlMfoN-jU
    https://www.youtube.com/watch?v=d6dycCqqZS0
    https://www.youtube.com/watch?v=iRbnY8EK4Ew

    • VV. VVears Trailer Pant$

      Some solid examples in there.

  • Poseur Diposeur

    I think 100% of metal videos should be people chugging beer and raging, like Truth Untold by Black Tusk, The Appetite by Devildriver and Prehistoric Dog by Red Fang

    • Backed. I will also accept brutal mosh moves.

      • Stockhausen

        Idea: pin a bunch of nerds down, put Go Pro cameras on them, release them back into the environment. At an undisclosed time, we raid the halls and get to some serious locker-shoving. Edit the footage from the cameras, set it to the Toilet ov Hell theme song.

        • VV. VVears Trailer Pant$

          This has to happen.

      • Add in monsters, explosions, or armor?

      • Also, for some reason I’m reminded of this video which for some reason got EVERYONE SO MAD, you guys. Hardcore kids are so sensitive.
        https://www.youtube.com/watch?v=k8_srqDBhHM

      • Mr.CustodialArts

        Just for you, buddy. I’m jealous you got to see em’ over the weekend!
        http://www.youtube.com/watch?v=6RkyxNa2W9o

    • oh no, you’re not coaxing me into listening to a devildriver song!!

    • Lacertilian

      a couple of Pantera videos had that style going on from memory.
      Blacktooths all round.

  • Stockhausen

    I was surprised by how much I liked the I Am Colossus video. No obligatory performance shots, no warehouses, no halfway told story line that no one will ever get, just awesome visual art that also had a Meshuggah song.

    • Mr.CustodialArts

      Don’t read the Youtube comments under it…I made that mistake once. *douchechills*

      • Edward

        Youtube comments may be the most realistic depiction of society’s underbelly on the entire internet.

        • VV. VVears Trailer Pant$

          Teenagers and inbreds, dude.

          • Edward

            It’s the rawest, most Wild West comment section I’ve seen. I sometimes go for the lolz.

          • Prime example- see image. My favorite part is when he/she says ” I am from Texas, I can track yo ass.” Perfect!

            GL

          • VV. VVears Trailer Pant$

            She sounds like a lovely young lady.

          • Max

            And a traditionalist too! “THE ONLY PERSON WHO CAN TELL ME WHAT TO DO IS MY PARENT AND MY FIANCE…”

          • VV. VVears Trailer Pant$

            Since this is probably a teenager, I just assumed the fiance line was a fib, like a bird puffing up its chest to appear larger.

  • Elite Träilerpäntsphile

    I gotta say, I am still pretty partial to live music videos. But they usually only work with really high energy crowds and bands, or a great live show. Like how I’d rather watch a live music video for DEP than, say, BTBAM.

  • I’ve said it before and I’ll say it again. This is the only important music video.
    https://www.youtube.com/watch?v=H2rJrB2pHtY

    • *this is one of TWO important music videos

      https://www.youtube.com/watch?v=5Or9vgUTpRo

    • King Shit of Fuck Mountain

      Fucking painful.

      • Simon PhoenixKing

        Painful how? That video is the epitome of “so bad it’s good.”

        • King Shit of Fuck Mountain

          It’s just embarrassing, simple as that.

    • Mr.CustodialArts
    • Max

      I reckon that video single-handedly converted as many potential black metal fans away from black metal as have ever been converted to it by all other music under the genre’s umbrella.

  • One of the all time great metal videos. http://www.youtube.com/watch?v=4A_tSyJBsRQ

    • VV. VVears Trailer Pant$

      Agreed.

    • Beunhaas

      I like this video more than the one for I am Colossus.

    • Guacamole Jim

      What about Bleed though? That video just adds a terrifying dimension to the song. I think it’s excellently done.

  • Q-Should metal bands still make music videos?
    A- Only if Spike Jonez Directs them.

  • Am i still the only one that firmly believes the “The Wall” is a music video, albeit an hour and half long one. I get into arguments all the time at the bar over this view…and if this view holds true than i argue that “The Wall” is the greatest music video ever birthed.

    http://youtu.be/K7-aDHsWuhA

    • VV. VVears Trailer Pant$

      Hmm. I’ve always considered it a movie.

    • KJM

      100% music video, especially since it was so easy to chop up into bits that could be shown on MTV.

    • KJM

      100% music video, especially since it was so easy to chop up into bits that could be shown on MTV.

    • Rizzle01

      It is one long (trippy) movie/music video just like the Beatles Yellow Submarine.

  • Interesting, now that you mention it I can’t think of any good metal videos. I do like the Iron Reagan vid for Miserable Failure, that one is fun.

    • VV. VVears Trailer Pant$

      I feel like bands are putting less effort into them.

  • OldMetalHead

    For the most part, no, but there are still some amusing ones out there.
    http://youtu.be/VufilzHKTqk

    • VV. VVears Trailer Pant$

      red Fang don’t disappoint in the video department.

  • FeelTheDarkness

    No

  • Simon PhoenixKing

    I still enjoy music videos if they have a cinematic element to them and isn’t just the dudes playing in a damn warehouse. Tell a story, have occasional shots of the band playing, and I’m good.

    Here’s the last one I really enjoyed. It helps that the song fucking rips.

    https://youtu.be/0O5D0A-YHxg

    • Gurp

      I was just thinking earlier today, “Why does no one talk about this band, ever?”
      Thank you, Simon.

      • Simon PhoenixKing

        They’re working on a new album as we speak. I am totes excited.

        • Gurp

          Alright, its about damn time! Four years since they released new material.

    • Lacertilian

      Never seen that clip and I love Melechesh when I’m in a certain mood.
      Usually driving somewhere imagining some bizarre ancient shit is going on.

  • Joey Jo-Jo Junior Shabadoo

    Yes if it’s an actual video that is about the lyrics and mood of the song, no if it’s one of them awful useless lyrics videos

  • Simon PhoenixKing

    Also, Simon says fuck lyric videos in their right ear.

  • Xan

    For the most part, I think music videos are shit and are irrelevant. I loved the Amon Amarth music video. Another great music video is this: https://www.youtube.com/watch?v=qO-pjTfBr_k

  • ChuggaChuggaDeedleyDoo

    I’m not sure if there’s any metal label dumb enough to actually still REQUIRE artists agree to make music videos anymore, but I think there’s value in the lyric videos, playthrough videos, or some of the random DIY shit like Red Fang has done to get get some Youtube buzz.

    At the same time, this notion of spending tens of thousands, or hundreds of thousands of dollars on a video is antiquated, and big production music videos really don’t move the needle with most fans anymore.

  • Rizzle01

    I used to like watching Headbangers Ball on MTV2 in the mid 2000’s.

    • VV. VVears Trailer Pant$

      Bingo. Back when it was a little harder to find new stuff you could dig.

  • Max

    The one reason I would be in favour of bands persisting with video-making is purely because the cost of doing so has come down massively. Of course, that’s also the argument in favour of releasing music in the digital age and we know that’s been a mixed blessing; but bad music/videos are not a valid argument against good music/videos.

    Identity in music is still very important, and done well or even just competently, a video can really help to cultivate a band’s identity. I really sat up the first time I saw Iron Maiden’s “The Number of the Beast” as a 7 year-old.

    • VV. VVears Trailer Pant$

      I think we’ve talked about musical identity before (particularly in reference to Maiden), and that’s sort of what I was getting at with my comment that ” I think there is still room for artistic expression within videos if that expression is creative and adds a unique element missing from the music itself or lends an even greater understanding of the artistic direction of the creator.” I definitely image and overarching vision play a role in whether a video should be made or not.

  • George Clarke

    omg no

    metal vids are usually peak as fuck

  • CT-12

    Make more videos like this and I’ll watch em
    https://www.youtube.com/watch?v=mHPPR7xxraQ

  • Gurp

    I like the style of old 80’s/90’s music videos. They feel much more like a cultural artifact than just promotion paid for by the record label. Call me a kid nostalgic for something I never experienced if you must, but goddammit I LIKE the old 240p abandoned warehouse/industrial yard schlock! In a more modern context, music videos are a great way for a band to potentially get a few new listeners via YouTube, and its not like they’re paying for them out of their own pockets.

    And besides, I always enjoy seeing musicians play, and seeing as I’m less likely to be going to shows very often now, that’s something I’m starting to value.

    imo, they should just do more studio playthroughs, since you can just watch them do their thing.

    https://www.youtube.com/watch?v=Xekj_SYEfbA

  • Kim Jong Un’s Big Beef Burrito

    If they’re like this, hell fucking yeah! This is absolute magic even Pixar would stand in awe at.

    https://www.youtube.com/watch?v=4W1HTJzwosM