In This Moment – Sick Like Me: A Video Breakdown

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In This Moment is a band that seems to get a lot of hate from all different directions. And by all directions I mostly mean sweatpants-wearing, Dorito-stained metal bloggers. Is it really because of the music or is it something else?

Personally, I don’t have a problem with In This Moment. Some of their songs from their earlier such as “Prayers” and “Forever” are decent. They’re a radio metal band and that’s perfectly fine. Simple and heavy with just enough catchy choruses to have the songs lodged into your brain like a bullet or a really hard-thrown grape. Heavy enough to mosh to, but catchy enough to sing along to. It’s fine. Not great, but fine.

So where does this hate  come from? Some is directed towards the simplistic music. That’s okay, not everyone can be Yngwie Townsend Satriani. Really, though, that’s not enough to actively hate a band with such clever labels as “tampon metal” or other bouts of misogyny. Most of the criticism, comes down to singer, Maria Brink. Rarely is it ever about her vocals. Like many front-people, Brink is the focal point of the band, conducting solo photo shoots and interviews. I mean, it’s not like she’s directing their music videos and pushing her band mates to the background, right?

0:09: Oh, wait. She is directing their music video.

0:13: Hey, Maria likes putting Bugles on her fingers. She’s just like us!

0:17: Ok, this video is 17 seconds long and I think we’ve already had 5 wardrobe changes.

0:24: She just licked one of the Bugles! She’s going to need a Perrier.

0:35: This video already has more choppy cut-scenes than the Bourne movies.

0:46: Hi other band members! Nice to see you for 2 seconds!

0:48: Bye band members! See you later!

0:54: Uh oh. Maria’s got the jimmy shakes. Probably from licking all those salty Bugles.

1:01: This outfit reminds me of Batman Forever when Jim Carey goes to Arkham and pretends to be Batman with nothing more than some pissy bedsheets. Except, y’know, less pissy.

1:04: I can this the sexy “Guinness Book Of World Records for Having The World’s Longest Fingernails” look.

1:05: This choreography is far more tolerable than synchronized bouncing coughaversionscrowncough

1:11: “Ugggh I hate my guitar so much! Nyaaah!”

1:17: Ewww it’s a spiderlady! Squish it before it lays eggs in your head!

1:23: Doo-doo dreadlocks went out like 10 years ago dude. Either let it go or join Korn.

1:35: Those dancers look like leftovers from Metallica‘s goofy “Until It Sleeps” video.

1:43: I can’t tell if that bath dyed her black or she’s just incredibly pruney from being in too long.

1:50: BYAH!

2:00: I actually thing the fog is getting more video time than that drummer

2:06: It’s hard to be sexy when your vital fluids are about to be drained by the spider that spun that gargantuan web.

2:12: What’s with all the shaking? Was this filmed on a fault line? Is Honey Boo Boo’s mom playing hop-scotch outside?

2:26: Mmmmmmm Bugelicious!

2:36: I get it! There’s plague doctors because she’s sick. She probably has scurvy. Gotta lay of the salty snack treats and get your vitamin C, Maria!

2:49: The bath isn’t working. She should try a shower. Or perhaps a milk bath like the Kidney Thieves.

3:10: Oh, man. Doo-doolocks has braided chin hair. I hope they resurrect Ozzfest just so he can be the new mascot.

3:21: I just noticed the backup dancers’ body suits look like skulls. That’s…actually pretty cool.

3:36: More skulls. When does ‘Stone Cold’ Steve Austin show up?

3:40: All Doo-doolocks, all the time.

3:43: Freddy Bugle-r!

4:00: I think your stomach makes the same sound effect when you eat at Arby’s.

4:24: A little disappointed that the bandana the bassist is using doesn’t also have a skull on it. Missed opportunity, dude.

4:32: We’ve now his peak Doo-doolocks.

4:44: I AM THE NIGHT!

4:56: They did the Monster Mash! It was a graveyard smash!

Those five minutes just flew by, didn’t they? That video managed to have everything and nothing happen at the same time. Broadway plays have fewer costume changes than that video. And what was going on with that shaky camera? Did they grease up they equipment? Was it used to film “Play Fisty For Me”? Either way, it’s pretty obvious in this video that Maria is the main focus of the band. It certainly doesn’t hurt when you co-direct said video. And that’s perfectly fine. As for the song, it is what it is. And what it is is not very good, but if you like heavy doses of Maria and a have penchant for Bugles, you should love the video.

  • God

    Maria is sexy and she knows it. So she uses it for the bands image. The only reason why I don’t have anything against in this moment is that the sex appeal is not the primary focus of their music. But hell, it certainly doesn’t hurt record sales that’s for damn sure. I’m A-ok with my in this moment having a healthy dose of Maria.

    • I bought their first length (in 2007?). It was decent. But I cannot understand how their last LP kept selling as much as it did. I listened to it only after I noted how long the sales kept going and the songs were just plain awful. I do not understand it.

      GL

      • God

        I love her voice. Totally does it for me.

    • Even for radio rock/metal this song is fuh-reaking boring. Now I know why my relationship with the big man has been tumultuous.

      • God

        I can’t make everyone happy 🙁

  • Tyree
  • I really like this band, in large part due to Maria’s voice. That said, I’m not a fan of the whole marylin manson thing she has going on these last few albums, but I understand that it was probably something the label made her do to gain publicity. This video is awful.

  • Guacamole Jim

    I will admit that I don’t dislike this as much as I disliked everything I heard from Blood. But that’s like saying I prefer constipation to violent, bloody diarrhea. I think her voice is whiny, especially when she tries to sound emotional. The music I find boring at the best of times, and actively irritating for the majority of the songs. I’m a sucker (CHARLI XCX REFERENCE) for shitty pop music, but In This Moment does absolutely nothing for me.

    Great video breakdown though!

  • BTW think I-Tunes is getting some $$$ for promoting Tay-Tay’s new album?? Gesh…

    GL

  • This makes me want to die.

  • Shitty band/music/video is shitty.

    • Spear

      Sometimes I forget if it’s Within Temptation or In This Moment that I hate. Then I remember that it’s both.

      • W.

        Haha. Strangely, I really enjoyed that song Within Temptation did with Xzibit.

        • Spear

          Christ, I totally forgot about that. I need to listen to that again.

          • W.

            My wife really doesn’t like metal, but oddly enough she can get down with that song. Small victories, right?

          • Spear

            Better than nothing. She might start to warm up to metal eventually. I’ve been gradually acclimating my fiancee to metal; started with Blind Guardian and Wintersun a year or two ago, and now she’s starting to get into black metal.

          • W.

            Oddly, she doesn’t mind Agalloch.

        • same with me, but cringing instead of enjoying

        • Stockhausen

          Hahaha, that song suuuuuucked.

  • “3:10: Oh, man. Doo-doolocks has braided chin hair. I hope they resurrect Ozzfest just so he can be the new mascot.”

    Lost my shit on this one. Nice, @365daysofhorror:disqus!

    • Hey, someone read the thing I wrote! Huzzah!

      • Guacamole Jim

        I read it!! My personal favourite bit was the Arby’s comment.

        • I’ll have to work in a Big Montana next time.

          • I thought about Bugles for a really long time after reading this. I’m still not sure how I feel about Bugles.

          • They’re salty witch hats for your fingers.

          • Now THAT is a featured comment.

          • PrincePoopyPanties

            That you can stuff with stuff. Stick a little artichoke dip in ’em and a baby scallop or shrimp in there too, and you’re good to go.

      • CyberneticOrganism

        *Hot Topic makes Doo-doolocks new official mascot*

  • WIMPS AND POSERS LEAVE THE HALL https://www.youtube.com/watch?v=nuWuT5q94Bw

  • Tyree
    • I got this band confused with Witchaven, now I know why I couldn’t find their album. Thank you for bringing me unholy salvation

  • King Shit of Fuck Mountain

    Video breakdown on plastic garbage? Nope.

    http://www.youtube.com/watch?v=cRA4fRlSEJw

    • Tyree

      Yup!

  • W.

    I’ve unfortunately seen this band live a few times. Her voice is awful, so she distracts them with cleavage.

    • Antonius Block, A Knight

      So it’s like a strip show with the stripper being repeatedly distracted by something.

      Or a really bad burlesque performance.

    • PrincePoopyPanties

      Eh, if I want strictly tits and ass and no musical merit, I’ll watch the new Niki Minaj video. Or just stick to the classics, like Big Sausage Pizza and Mom’s Anal Adventures.

  • Spear

    Epica is the only band in this subgenre that’s worth listening to. http://www.youtube.com/watch?v=MQMkyWaYwBA

    • Calling Epica part of this “genre” is insulting. #whiteknightsforsimmonesimons

      • Spear

        Eh, whatever, I’m drunk. Point is Epica is good and In This Moment is not.

  • Mother Shabubu III

    To be a dick, didn’t “the site who shall not be named” do a poorly written version of this article a week or so ago?

    • Nordling Rites Ov Karhu

      I’m not sure if it qualifies as written.
      This is an actual article, a good one. I’m not sure the other had any text.
      (Yeah, I absolutely never visit that site.)

    • They posted it and complained about choreography. That’s about it. I’d like to think that this is funnier (I hope!) and shows more effort.

      • Nordling Rites Ov Karhu

        This would definitely.
        Although it must ve said that showing more was pretty easy at this point.
        (A comically funny read, a nice articly.)

      • Effort is definitely not FFB’s strongest quality.
        Not that they have a strong quality in ’em.

      • Mother Shabubu III

        Oh it is, I was just worrying the toilet was going down the wormhole for a second lol.

  • Beunhaas

    The vocals in the verse reminded me of Portishead in a way so I enjoyed that, but when the chorus kicked in it was kind of disappointing.

  • JWG

    After watching most of this, I’m definitely more of a fan of Huntress than I was before.

  • Xan

    I dislike In This Moment purely because they are boring to me. There is nothing catchy about their music to me.

  • FeelTheDarkness

    Doo doo locks! Hahahahaha!
    Who hasn’t had dreads one time or another

    • FeelTheDarkness

      Early stages of doo doo

    • Tyree

      Count me in as one who had Doo doo locks.

  • Simon Phoenix

    I like Kidneythieves. No fucks given.

    I would do depraved things to Free Dominguez.

    • PrincePoopyPanties

      Met them after a KMFDM show ages and ages ago, and got an autograph from them. Might still have it, but it’s been 11 years.

      • Virgil the Ghost Poet

        Me too, I still have my autograph CD.

  • CONANtheMotherFuckin’KING
  • PrincePoopyPanties

    Are those Bugles (the snack) on her fingers?! Spooky shit!!!!

  • Further Down the Metal Hole

    Skipped through parts of the video, saw boobs, figured I didn’t need to actually hear it as well.

  • Lord Ov Kapsko

    Say what you want, but the riff is catchy as fuark.

  • TrickleDownTacoRiff

    These posts are damn funny! Kudos! LOL: ” I mostly mean sweatpants-wearing, Dorito-stained metal bloggers.”

  • CyberneticOrganism

    I ❤ ( . )( . )

    • Guest

      and ( . )( . )